The light colors have an appealing effect and the layout of the room is open and transparent. And yet, across the entire exhibition space of the DRIVE. Volkswagen Group Forum, there isn’t a single car to be seen; well, almost. And for a good reason. The goal of this exhibition is to raise awareness of the topic of sustainability.
SHIFT means displace, change, move. And this is precisely what Volkswagen’s Berlin exhibition aims to highlight: the change required to achieve greater sustainability. Because, as Cornelia Schneider, Director of DRIVE. Volkswagen Group Forum explains, “Our objective is to sensitize society to an important issue that concerns us all and influences our daily lives – sustainable mobility and the use of resources”. With the SHIFT exhibition, “we hope to attract many interested people who will engage in constructive dialogue with us”.
A family discovers SEDRIC, the Volkswagen Group’s concept car
The varied aspects of sustainability
There is still time until February 28, 2018 to visit the corner of Friedrichstraße/Unter den Linden in central Berlin to learn about the latest innovations such as automated driving, Industry 4.0, alternative drives and, of course, resource conservation. The goal of the exhibition is to depict the varied aspects of sustainability that an automotive group like Volkswagen addresses on a daily basis.
SEDRIC in the spotlight
One visitor magnet will undoubtedly be SEDRIC, the Volkswagen Group’s SElf-DRIving Car, on display to a wider audience for the first time. The development of this concept car, rooted in the concept of shared and autonomous mobility, is one of the many steps the Volkswagen Group is taking to evolve from a pure car manufacturer into an integrated supplier of hardware, software and mobility services as part of its TOGETHER - Strategy 2025. SEDRIC is designed for level 5 automated driving, which means a driver is no longer needed. This is why there is no steering wheel or pedals inside this vehicle of the future.
SHIFT is also Fun
A 3D model to demonstrate the streets of tomorrow
Inside the exhibition there is a 3D model of downtown Berlin's streets, on which the city traffic is projected. Here, visitors can experience how the addition of autonomous vehicles would impact the overall flow of traffic in the city: they can simulate different situations and see how the scenarios change by varying the percentage of self-driving cars, for instance 1, 30 or 100 percent. Another exhibition called “Ressourcenorgel” (Resource Organ) serves as a prime example of how strongly the amount of required raw materials throughout vehicle life cycles can vary from one model to the next. “Sustainability of mobility solutions depends on a range of factors,” explains Gerhard Prätorius, Volkswagen Group Head of Sustainability. “It depends on what our customers want and what is socially acceptable. However, it naturally also depends on the regulatory framework, the quality of our products and technologies and how we meet these requirements.”
Mobility and energy under the microscope
For Volkswagen, the transport transition and energy transition are inextricably linked. “Decarbonization of mobility, conservation of resourcesthroughout the entire life cycle, and mandatory social and environmental requirements in the supply chain are key elements of our understanding of sustainability. As are safeguarding jobs and co-determination”, Prätorius stressed.
Have your say in the Wunschkonzert exhibit
The importance of listening to suggestions and criticism
Through the SHIFT exhibition, Volkswagen not only wants to inform visitors, but also actively involve them: in the “Wunschkonzert” (Request Concert) exhibit, they can find signs with speech bubbles and pencils already laid out next to them. They then have the chance to complete the speech bubbles with various suggestions and critical feedback pertaining to the topic of sustainability. As well as SHIFT, visitors can tour DRIVE, where they have the opportunity to view a photographic presentation of the topic of sustainability created by four Berlin-based photo-artists, as well as the Empathic Future exhibition created by the Future Centre Europe in Potsdam: at the heart of it, naturally, is change. Towards an ever-more sustainable world.
Source: Volkswagen AG